Our SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.
You’ll also get access to backlink management tools, rank tracking, on-page SEO analysis, and a technical SEO audit tool.
SEO is a complex process that can be difficult for beginners. That’s why we offer you an intuitive SEO Dashboard to make it easy to review your website’s SEO from multiple angles.
If you’re interested in seeing an overview of your website’s general SEO potential, you can start with the SEO Project Dashboard. This can be done with a competitor's website as well.
The SEO Dashboard is an overview page containing condensed reports based on your SEO Project.
Widgets you’ll see on this page include Organic Research, Position Tracking, Site Audit, and others.
This information can help you gain an understanding of what issues require immediate action, what results can be achieved with the least effort, and which of your competitors’ weaknesses you can benefit from.
Nevertheless, to master SEO, you’ll need to dive deeper into tools and data. Follow the workflows below to gain actionable insights that will allow you to improve the visibility of your website.
Commonly, the first step in any SEO process is competitive research. This means identifying who your top competitors are, as well as seeing the keywords that bring them the most traffic and looking for their strengths and weaknesses.
Reports in this workflow include:
With these research reports, it’s easy to locate existing keyword gaps between you and your competitors.
After your competitive research, you’ll want to conduct deeper keyword research to really hone in on the best keyword opportunities.
Keyword research is the process of looking for the most effective search terms to target with a campaign. Because all search traffic begins with a keyword (query in a search engine), finding keywords that are not too competitive and yet still popular enough to drive traffic to your website is a crucial point in SEO.
Reports and tools in this workflow include:
- Keyword Overview
- Keyword Magic Tool
- Keyword Strategy Builder
- Position Tracking
- Organic Traffic Insights
It’s generally wise to target a handful of core keywords or long-tail keywords that are specific to your site's content.
After keyword research and adding high-quality content to your website, it’s time to build links to your pages.
Link Building is hugely beneficial for SEO but often difficult for beginners to take on. Semrush offers powerful tools to help you research your competitor's backlinks. You can even start an email outreach campaign to build more links to your site. In addition to building new links, you can analyze and audit your existing backlinks for the best quality links.
Reports and tools in this workflow include:
The best links will bring traffic directly to your website and boost your trust in the eyes of Google. In order to acquire these links, you’ll need to put yourself out there and email website owners and bloggers asking for these links.
But don’t just spam website owners and ask for a backlink! Introduce yourself and provide the site owner with a valid reason why your website offers value to their website owners, and if a backlink would make sense, then the website owner will likely comply.
Link building is a lot like PR. You have to reach out and promote yourself to the right audience and websites to get the links that would be most beneficial. Luckily, the tools in this kit will help you cover a lot of the research necessary.
On-page and technical SEO will also greatly boost your website visibility. Search engines use the coding on your site to read and understand your content. So by following best practices to line your site up with how Google reads information, you will help your SEO.
Tools in this workflow include:
Elements such as optimized coding, internal link structure, and well-written content can all be checked with the tools on Semrush. We’ll highlight where your website needs the most improvement and offer ideas on how to get started fixing them.
Creating content that ranks requires more than just good writing—you need data-driven insights to guide your content strategy. Our content-focused tools help you discover topics your audience is searching for and optimize your content for both users and search engines. From ideation to optimization, these tools ensure your content has the best chance of ranking and driving targeted traffic.
Now that you know the basics of our SEO toolkit, it's time to dive in deeper with our user manuals and how-to articles found in the Knowledge Base.