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AI Marketing Guide: Tools + Use Cases for Marketers
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Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search optimization, and content strategy—with a special focus on ideating and implementing AI-driven processes. By leveraging in-depth search intent analysis, refined information architecture, and user-centered design, Zach consistently delivers high-impact content that drives business outcomes.
Expertise
- on-page seo
- technical seo
- search intent analysis
- ux/ui for seo
- geo
- ai search optimization
Education
- BS in Psychology
Author
AI10 min read
AI-Generated Content: Can It Rank? (+ Expert SEO Tips)
Learn how to create AI-generated content like blog posts that can rank with SEO best practices.
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GEO vs. SEO: A Comparative Guide for Digital Marketers
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Contributor
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AI Overviews: What Are They & How to Optimize for Them
AI Overviews are Google search features with AI-generated summaries that draw from a range of sources.
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