General SEO8 min read
What Is a SERP? Search Engine Results Pages Explained
Learn what SERPs are, how search engine results pages work, and how to rank higher in search.
With more than a decade of experience as a managing editor, Alex has led content and SEO teams at startups, established enterprises, digital marketing agencies, and print publications. His SEO strategy work has earned clients top rankings for competitive keywords across verticals like SaaS, programmatic advertising, legal services, ecommerce, and more. He‘s also a niche site tinkerer and AI enthusiast.
Expertise
- content editing
- seo
- content operations
- content writing
- content strategy
Education
- University of North AlabamaBA in English/Professional Writing
Author
AI8 min read
How to Use AI for a Content Strategy That Drives Results
Learn how to use AI for content strategy, from ideation and execution to distribution and repurposing.
Industry News2 min read
Google Search Live Launches in U.S. with Voice and Camera AI Features
Google launched Search Live in the U.S., adding voice and camera AI search. Here’s what it means for SEO and how to adapt.
Contributor
AI7 min read
How We're Driving LLM Visibility at Semrush
How we nearly tripled our share of voice and boosted our AI visibility with Enterprise AIO and AI SEO Toolkit. A systematic approach with real data.
Local SEO9 min read
9 Best Google Business Profile Management Tools of 2025
Discover the best Google Business Profile management tools for small businesses and marketing agencies.
General SEO12 min read
Small Business SEO: What It Is & How to Get Started
Follow the steps in this guide to improve your small business’s visibility in search engines.